A Fresh Coat of Digital Excellence for Custom Care by Caleb
At Skillful Antics, we believe a contractor’s website should reflect the same precision and care they bring to their craft. That’s why we were thrilled to partner with Custom Care by Caleb, a trusted name in Central Florida residential painting, to design and launch their new website. The result? A sleek, streamlined, and highly functional online presence that makes it easier than ever for homeowners to fall in love with their home again—starting online.
A Clean, Modern Layout that Mirrors Their Craftsmanship
From the moment visitors land on the new homepage, they’re greeted with bold headlines and immersive visuals showcasing what Custom Care does best: high-quality cabinet refinishing, interior/exterior painting, and concrete coatings. The hero section features a confident “Cabinets. Perfected.” message with two clear calls to action—“Get a Free Estimate” and “Request a Callback”—ensuring users are directed toward conversion from the start.
The full-width layout uses crisp white backgrounds, complementary brand greens, and authentic project photos to build trust and visual appeal. A dynamic project gallery and client review section showcase real results from real clients, adding both credibility and warmth to the experience.
The website highlights Custom Care’s hyperlocal focus with messaging like “Over 30 Years of Painting Expertise—Right Here in Central Florida.” An interactive map and contact form make it easy for users to request a callback or find the office. The services section breaks down each offering—cabinet refinishing, interior painting, exterior painting, and concrete coating—into visual cards with quick descriptions and intuitive links to learn more.
We also included trust signals like Sherwin-Williams, PPG, and Benjamin Moore brand badges, plus a standout block showcasing 130+ 5-star reviews, all contributing to the site’s conversion-focused strategy.
Responsive, Fast, and Conversion-Ready
Like all Skillful Antics projects, the Custom Care by Caleb site is fully responsive, fast-loading, and designed with SEO and UX best practices in mind. Whether someone is browsing from a phone, tablet, or desktop, the user experience remains consistent and professional. Clear CTAs and streamlined forms ensure that potential leads don’t slip through the cracks.
Want a Website That Works as Hard as You Do?
If you’re looking to revamp your online presence with a website that’s modern, mobile-friendly, and built to convert—let’s talk. At Skillful Antics, we specialize in creating websites for service-based businesses like yours. Contact us today
and let’s build something great together.