Every business owner who has a website knows how important and integral the site is to their business.
A website is one of the most powerful tools that a business can use to stamp their online presence. However, not many people understand how their website’s design and layout affect the growth of their business. Skillful Antics has a few pointers on why its design influences the behavior of your site’s visitors.
An Uncomplicated Website Layout is Appealing
When designing your website’s layout, it is important to ask yourself: “What is the first thing that a visitor sees when they visit this site?” Your website has to be visually appealing because first impressions do matter. Will they see a cluttered mess of navigation tabs and links? Or will they find a user-friendly site with just enough content to pique their interest? An uncomplicated website will not only increase your website’s traffic, but it will also increase your business’ credibility.
Distractions may Cost you Prospective Clients
Sometimes, less is more when it comes to website layout and design. What you display on the first page of your website is very important. People visiting your website will use your site to judge your brand name. If they see too many advertisement banners and very little about what you are selling to them, they are less likely to relate to your company. However, if you must have Ads placed on your site, let them be at strategic positions. This way, they will still get maximum exposure without distracting potential clients from the goal of the site.
Key Elements of Website Design Influence Purchasing Patterns
Website users’ behavior is influenced by key elements of design and layout. Font size, colors used, the spacing, and – most importantly – the content will have a profound effect on your audience. Finding a way to have all of these elements aligned professionally will create a more visually appealing site. A clear and flowing website will draw and hold the attention of your audience, and that is what is important – the attention of your clients, prospective or otherwise.