SEO, or search engine optimization, is the practice of optimizing a website in order to improve its visibility and ranking in search engine results pages (SERPs). This is done through a variety of tactics, including keyword research, on-page optimization, and link building, with the goal of making a website more attractive to search engines.
Online marketing, on the other hand, is the process of promoting a business or brand online. This can include a variety of tactics, such as social media marketing, email marketing, content marketing, and paid advertising. The goal of online marketing is to reach and engage with potential customers in order to drive traffic and sales.
Both SEO and online marketing services can be important for businesses of all sizes. SEO can help businesses to improve their visibility in search engine results and attract organic traffic, while online marketing can help businesses to reach and engage with their target audience through various channels. By combining the two, businesses can create a comprehensive digital marketing strategy that helps to drive traffic, sales, and brand awareness.