A dynamic e-commerce website for Sevics, a pickleball paddle brand, with custom product mockups, a winning brand story and an affiliate program.
Case study · Skillful Antics portfolio
Sevics
Real humans in Clermont, FL · 20+ years building websites
The client
Sevics designs and sells pickleball paddles for players who want to perform at their best. The name comes from the Bulgarian word for “winner,” and the brand is built on a culture of winning: helping players focus on their game instead of the limits of their paddle, and taking the guesswork out of choosing one.
The goal
Sevics needed an online store that felt as competitive as its customers. The site had to show off the paddles in detail, tell the brand story, build a community and give partners a way to earn by sharing Sevics.
What we built
A full online store
Product pages with pricing, sale prices and add-to-cart, plus accounts and a help center.
Custom product mockups
We created custom product mockups that give shoppers a realistic look at each paddle before they buy.
A brand story with energy
A bold “Elevate your game” design and an about section that explains the meaning behind the name.
Community and affiliates
An Instagram community section and an affiliate program page for players and partners.
Inside the site
The homepage opens with “Elevate your game with Sevics pickleball paddles” and “Unleash the winner within,” then promises to take the guesswork out of the equation. A featured paddle from the Pro Series sits right on the page with a price and an add-to-cart button. Below it, a dictionary-style definition of Sevics introduces the culture of winning, followed by the Instagram community and an invitation to become an affiliate.
Every section points back to the products, so a visitor who arrives curious about the brand can be checking out in a few clicks.
Where it stands
The Sevics domain was showing a server error when we reviewed this case study, so we have left off the live link. The screenshots show the site as we delivered it.
At a glance
- Client
- Sevics
- What we built
- E-commerce website design, custom product mockups and an affiliate program page
- Year
- 2024
The site
More from the project
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Further down the Sevics homepage
More from the tour
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Ben and the Skillful Antics team were great to work with! Ben was responsive, and his team delivered a high-quality website that exceeded our expectations in both design and functionality.
Skillful Antics has been nothing short of amazing. Not only did they keep me updated throughout the process, but they made everything easy and simple for me to understand.
I’ve worked with Skillful Antics for web design and web hosting for several months now. Ben and his team are knowledgeable, deliver quality work, are responsive, and easy to work with.
Your turn on stage
Want a site like this? Pick your set.
The Single
A hand-designed 3-page website with no upfront fee. $149/mo for hosting and care.
The Album
A 7-page website with AI integration, advanced SEO and monthly updates. $224/mo plus a $499 one-time setup.
Online marketing
SEO, social media and online advertising to bring more of the right people to your site.
Ready for your own headline set?
Tell us about your business and we will map out the right website for it. The Single is a full 3-page website with no upfront fee, $149/mo for hosting and care.
Prefer to talk? Call or text (352) 516-2649, Monday to Friday, 9 to 5.